Shampoo: Strengthening shampoos

I am noticing a real trend in advertising shampoos as “strengthening” your hair. (I’m looking at you L’Oreal and Herbal Essences). What exactly does this mean?How does a shampoo strengthen? Well, it doesn’t. (I kinda of covered this topic in my post on L’Oreal’s EverStrong shampoo…) Using the right kinds of surfactants in the right proportions…

You are not logged in. This content is for $1 Level, $5 Level, $3 Level and $10 Level members only. Please login if you are a member.
Log InSubscribe