Question: What am I doing wrong?

I’ve started wearing eye shadow more frequently, but I seem to be unable to apply mascara without getting it all over my eyelids! I’ve tried a few different brands – L’Oreal telescoping (lengthening), LashBlast (volumizing), New York Colour City Curls (curling), Big Curls Don’t Cry (waterproof, curling), and Maybelline Great Lash (volumizing), to name a…