Q&A: What’s the purpose of alcohol ethyoxylate and potassium hydroxide in a liquid detergent formula?

In the monthly Q&A, Matt asked a question I completely missed. (I’m sorry, Matt!) Hi Susan, looking to reformulate this liquid laundry detergent recipe and had a couple questions about the ingredient lists. Here is the list: Fragrance (Parfum), Soft Water, Coco-Glucoside, Alcohol Ethoxylate, Coco-Betaine, Glycerin, Sodium Chloride, Xanthan Gum, Potassium Hydroxide, Preservative. What is the purpose…