Creating volumizing liquid shampoo, shampoo bars, and conditioners..,

I’m asked a lot how to make volumizing shampoos, both liquid and solid, and the key is to leave out all those things that could weigh down hair, like Cetearyl Alcohol, hard butters, liquid oils, and large quantities of conditioning emulsifiers, like Incroquat BTMS-50. If you see a formula that contains these ingredients, you can…