#alltheingredients: Plant Keratin (aka VegeKeratin) – hydrolyzed protein, hair active

Plant Keratin, sometimes called VegeKeratin, (INCI:  Wheat Amino Acids, Soy Amino Acids, Arginine HCI, Serine, Threonine) is a plant-based combination amino acids for hair and skin products to increase hydration and condition. What does this do? It claims it can increase hair strength, increase hair elasticity, reduce breakage, reduce wet and dry combing forces, reduce…